Influencer Marketing: 8 Trends to Follow in 2020
Influence marketing is a communication strategy based on the dissemination of information about a brand by a recognized and influential person on the web and social networks. And in recent years, influencers have become the new brand ambassadors. If influencer marketing is so successful today it is because it differs from sponsored content and traditional advertising by a more human approach. If you too want to use it to promote your brand, here are 8 trends to help you set up an influencer marketing strategy. 1. Proximity and authenticity The influencer conveys an image of authenticity and sincerity. But this was undermined by the behavior of major influencers, accused of chaining partnerships without even testing the products. Some have even gone so far as to resort to fake subscribers and the purchase of likes. Many brands have decided to unite to fight against this dead end practice. This is why “micro-influencers” and “nano-influencers” are...